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Great testimonial for Yowza Ellipticals and weight loss!

October 20th, 2010 by Joe Alter  |  1 Comment  |  Filed under Equipment

Please read this letter that I just received from one of our customers Ken Brown who bought a Navarre elliptical.

Ken Brown - Yowza Navarre user

It was a cold January 2010 here in Missoula, Montana as I watched the snow fall outside and I was in my polar bear hibernation mode gaining weight and becoming more and more lethargic that I knew something had to be done.  I was beginning to crest the 400lb mark and at 6’1” even with my large frame the weight was beginning to take a major toll on my quality of life.  I began doing extensive research as most folks do during their New Year’s resolution to lose weight on what options there were for someone of a large size to begin to work on getting some type of cardio workout to burn calories and lose weight without having the luxury of going outside.  I wanted something that I could do that did not have to involve travel outside especially with the bad weather that could easily be in my home.  With it in my home, it would also remind me daily that I needed to keep on pace on my goal to lose weight.

In February 2010, I made the decision to purchase a Yowza Navarre Elliptical.  It was the best rated unit for someone of my size within the price range that I wanted to spend for a unit that was not commercially rated.  Not only have I been extremely excited with my unit but I am here to testify to the support and service that Yowza stands behind their products 100%.  I did experience a few minor issues with the unit in the beginning and Yowza quickly found a local representative right here in Missoula that was qualified to work on my unit and had me back in operation within days.  From the online trouble ticketing system to the quick response by the customer service and sales staff, Yowza is a top notch customer oriented organization that puts the customer first no matter the level of fitness.

As you can see from the pictures of me in January and today, I am over half way to my goal of loosing close to 150lbs and thanks to Yowza and my new Elliptical I have a way to safely and comfortably get there.  If you are someone that has to lose 10, 100lbs, or more I highly recommend that you look into an elliptical especially the units from Yowza.  They are one of the top of the line on the market for low impact and high cardio workouts that give you great results.  I even liked it so much that I joined the Yowza Demo Program and I am a product representative right here in Missoula.  So if you are in my area and would like to take a test drive of the Navarre just contact Yowza.

Ken Brown
Missoula, Montana USA

grizzley67@yahoo.com

Ellipticals don’t need a weighted flywheel anymore

June 15th, 2010 by Joe Alter  |  No Comments  |  Filed under Equipment

In any industry, you will see manufacturers selling antiquated designs while trying to make it appear that there is some advantage of a larger specification for some key component.  Car companies still make 5.0 liter V-8′s when turbochargers or gas/electric hybrids can create more torque while using less fuel.  Computer manufactures brag about their Intel processor speed, but Apple is able to blow them all away by using better software.

For the first 8 years that we manufactured ellipticals we used a single-stage drive system, which required a very heavy flywheel (between 45 and 62 lbs. depending on the model). With that design, you would have felt a little lag or hesitation in the motion if the flywheel was not heavy enough. Most manufacturers on the low end of the market had that problem but with our heavy flywheel design, ours were nice and smooth.

But like any other industry where new technological advances tend to obsolete the established norm, there is a better way to go.   High end, rear drive units like those made by Yowza, Precor and Life Fitness have multi-staged electro-magnetic drive systems which can create an even smoother feel than the old weighted fixed-magnet designs.  The reason for this is because with the newer rear-drive ellipticals it is possible to create a massive amount of inertia by making the aluminum disc that runs through the braking system spin faster.  Additionally, these new drive systems will allow for more levels of resistance and therefore you can fine tune your workout even better.

Front drive ellipticals, by their nature have less inertia and therefore have to require a weighted flywheel in order to work well. But beware that there are still a couple of manufacturers who are still selling the old weighted flywheel designs simply because they are concerned about infringing on the various design patents that are out there.

Looking for feedback on a new idea

April 2nd, 2010 by Joe Alter  |  13 Comments  |  Filed under Equipment

Just like in any business we get lots of calls from potential customers who all seem to ask the same questions over and over again.  Will my elliptical fit under a 7′ ceiling in my basement?  If I put my treadmill in the garage and it is humid will it void my warranty? bla bla bla.  But there is one issue that bugs me and it has something to do with our business model.

Yowza was founded based on the idea that a truly factory direct business model can save consumers hundreds or even thousands on their purchase.   But, by selling direct we are eliminating the retail showrooms where folks may want try out the unit.   We do explain that we have a 60 day in-home trial period where you can return the machine if you don’t like it for a full refund.   But considering the return shipping costYowza Keewadin running and size of our products, that can be a daunting task.

So I’d like to float the idea of starting a “Happy Yowza customer 10 minute demo program”  the idea is that Yowza customers could voluntarily sign on to allow potential customers to come over and try our machine in a home setting for roughly about 10 minutes.  The “happy customer” who provides the demo will get some sort of compensation for this service.   We have talked about things like paying $50 for every demo that results in a sale, or giving a discount up front with the purchase if you sign onto the demo program.  To be honest, I am open to any and all suggestions as this exercise is just to see how the folks feel about such an idea.

So please take the time and comment on this post with any feedback that you may have.  Also understand that Yowza Fitness will respect your privacy and never give out your contact information unless you have asked us to.

Best Regards,

Joe Alter

How to properly use a Yowza Cardio Core elliptical

January 29th, 2010 by Joe Alter  |  20 Comments  |  Filed under Fitness Tips

Think about this first.

Cardio Core elliptical workout

Engage your core

Many people have asked me how to get the most out of our Cardio Core upper body motion which is featured on the Yowza Sanibel and Captiva elliptical models. First, let me say to you that this Core abdominal motion works just great, but you must put some effort into using your core and upper body muscles.  Resist the temptation to let the legs do all the work.   Also, you should understand that since you will be doing roughly 1500 repetitions of the movement at a relatively low resistance level, the machine is not designed to make you sore.

Unlike conventional weight training, Cardio Core is designed to target your core muscles effectively without having to tear the muscle fibers in order to make the muscles leaner and stronger. So you will feel the muscles working (if you do it right), but you wont be excessively sore the next day.

Here is the workout!

Start by doing a few minutes of regular elliptical motion to warm up at a medium speed roughly around 30rpm. Experiment with the various grip positions and make sure you begin to accentuate the body motion. Try to do more work with the core muscles and upper body than you normally would with a straight handled elliptical.     Click here to watch the Cardio Core Workout video – New!

Now put your palms facing up to the sky and under the bottom of the lower handles and aggressively push upward with each motion trying to make you arms and abs do 80% of the work with you legs doing only 20%. You should see your heart rate really spike up quickly and that is how you can tell it is working. I recommend doing this motion in 30-90 second intervals depending on your physical condition.

Return to a normal movement for a few minutes and then cup your hands on the top of the handlebars with your palms facing down. Pull downward aggressively while twisting at the waist and you will really feel it in your upper abs and obliques. Again this movement is fairly intense and your heart-rate will spike upward so do it in short intervals always returning back to the standard movement when your heart rate begins to exceed it’s upper limit.

Lastly the most intense Core interval motion involves criss-crossing your arms by grabbing the right handle with your left arm and visa verse. You should grab the middle of the upper grip position and aggressively pull across your body and down with each movement. Be Careful because your heart rate can shoot up to over 200 beats per minute and this is not the motion for novices or deconditioned folks.

Repeat these intervals as you see fit and remember that you need to activate your abs by accentuating the twisting movement.

Good luck. Your on your way to a stronger leaner core!

Click here to watch the Cardio Core Workout video – New!

Joe Alter
CEO Yowza Fitness

Living Waters Within

January 20th, 2010 by dmartin  |  No Comments  |  Filed under Nutrition


As we are at the beginning of this new decade and New Year, I know many of us have made new goals for a new healthier body.  No doubt you have heard the importance of changing a ‘mindset’ which will lead to new choices, followed by new habits and then the new YOU!

The experts have said to change a habit you need to repeat the new action for 30 days.  Let’s make a choice, this year, to make one small change: DRINK ONE EXTRA GLASS OF WATER and drink one less can of soda.

I work in the fitness industry.  There are so many of us who are so focused on working out whether at home on our treadmills, ellipticals, home gym, or favorite club.  Some of us opt for Pilates, Tai chi, Yoga or other forms of strength building exercises.  Since we are mostly made of water, 60-70%, let us choose to focus some attention on our inner health.  Let us cleanse and refresh the “living waters within us.”

Are you up to this January challenge?  Please let me know: dmartin@yowzafitness.com

‘From his innermost being will flow rivers of living water.’ …John 7:38

Curious about Yowza?

January 14th, 2010 by Joe Alter  |  No Comments  |  Filed under Uncategorized
My name is Joe Alter and I am one of the founding partners or Yowza Fitness.  I’ll be blogging on a regular basis on all things fitness, including treadmills, elliptical trainers, and especially our unique products like the Captiva VME variable motion elliptical and our brand new Core X trainer.

Sign up to the left of this screen to receive our newsletter, special offers and of course links to our latest blog.  You’ll get new workout routines, industry news, information about new product breakthroughs and much, much more.

When you are browsing around our website you may notice that we have a lot of technical terms and industry-specific language associated with our products and manufacturing processes.  Well that is because we all come from a background of fitness purists who believe that there is a right way and wrong way to build fitness equipment and it is well worth the extra time and effort to get the bio-mechanics right when it comes to “feel-based products like elliptical machines.

Speaking for myself, I have always been fascinated by the physiology of exercise dating back to my days in College as a pitcher and 3rd basemen for coach Eddie Stanky at the University of South Alabama.  I would spend hours trying to understand how to get more mileage out of the human body whether it was trying to crack 90mph on my fastball, hit the ball out of the park without over-swinging, or just avoiding injury with the proper mechanics.

Not surprisingly, I surrounded myself with like-minded people over the years resulting in the formation of Yowza Fitness – America’s premier factory direct fitness equipment company.  Feel free to give us a call or drop us a line to discuss our products and how they were developed.  We would love to chat with you!